Mintel provides consumer market research reports covering different topics or sectors of the UK market.
Questions in this section
You’ll find market research data that analysts at Mintel have collated including trends, statistics, information on brands and companies, demographic data on a range of sectors.
Mintel covers UK only. For international marketing data, you’ll need to access another product called Passport.
We do not subscribe to all the reports on Mintel, currently we have access to:
Library Horizons contains issues associated with marketing such as green lifestyles, Christmas shopping, consumers and the economic outlook. We also have some one off reports which we’ve purchased e.g. European Retail Handbook. So we currently have access to around 200 reports.
If you search on the internet for Mintel Academic Oxygen you’ll probably arrive at this webpage:
It's likely you haven't logged in correctly or you're trying to access a report outside of our subscription.
You'll see options asking you for payment:
Unfortunately if you’ve logged in and the report isn’t readily avaialble it is unlikely we will be able to obtain a copy for you.
Or if you haven’t logged in you’ll see this link in the top right hand corner:
Mintel offer a video explaining the structure of their reports. Within each report there are different sections providing different types of information. Each section expands and reveals headings such as:
Within each section of the report you’ll see different options along the top. By exporting to basket you can then easily download multiple documents. For individual pages, just click on the word doc icon or print. If you take text, graphs or statistics from Mintel (either as a word document or by cutting/pasting) please ensure you reference it correctly. This video will take you through creating graphs and downloading data.
Mintel (2010) Outlined areas of concern in the market...
Author or organisation (year of publication), Title of report [Online]. Available at: URL (Accessed: date)
Mintel (2010) ‘House insurance’, Mintel oxygen reports platform [Online]. Available at: http:/academic.mintel.com (Accessed: 15 July 2012).
Passport (2009) 'Could women save the day for beer consumption in the UK?', Passport reports platform [Online]. Available at: http://www.portal.euromonitor.com (Accessed 29th April 2014).
So for market research reports it is the name of the database/platform which is in Italics. The title of the report or the section you are using is in 'single quotation' marks. This differs from the website examples above.
Other useful features available from Mintel include:
A range of videos on various sectors and topics are also available on Mintel's YouTube channel