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Business: Mintel

A Guide to library resources and information for Accounting and Finance, Economics, Business, Human Resource Management, Innovation and Enterprise, Marketing, Strategy and Operations staff and students


Mintel provides consumer market research reports covering different topics or sectors of the UK market.

On this page you'll find a range of help and tips so you get the best out of Mintel. If you want a PDF copy of this guide click here or to access the complete Mintel user guide click here.

Questions in this section

What type of information will I find in Mintel?                                                             Which countries does Mintel cover?

What does our Mintel subscription at Newcastle cover?                                             How to log in Mintel?

Mintel is asking for money? None of the reports are free?                                           I've logged into Mintel, how do I search?

I've found a report in Mintel what information can I get?                                              Can I save, print, download reports?

Referencing from Mintel                                                                                          What else is in Mintel?

Mintel Library Help Leaflet                                                                                       Mintel on Twitter

Mintel Help Video


This Mintel help video guides you through running a search.

What type of information will I find in Mintel?

You’ll find market research data that analysts at Mintel have collated including trends, statistics, information on brands and companies, demographic data on a range of sectors.

Which countries does Mintel cover?

Mintel covers UK only. For international marketing data, you’ll need to access another product called Passport.

What does our Mintel subscription at Newcastle cover?

We do not subscribe to all the reports on Mintel, currently we have access to:

  •          Automotive
  •          Beauty and personal care
  •          Clothing and footwear
  •          Drink
  •          Food
  •          Health and Wellbeing
  •          Home retailing
  •          Household care
  •          Media
  •          Retail
  •          Technology

Library Horizons contains issues associated with marketing such as green lifestyles, Christmas shopping, consumers and the economic outlook. We also have some one off reports which we’ve purchased e.g. European Retail Handbook. So we currently have access to around 200 reports.

How to log into Mintel?

If you search on the internet for Mintel Academic Oxygen you’ll probably arrive at this webpage:


Mintel is asking for money? None of the reports are free?

It's likely you haven't logged in correctly or you're trying to access a report outside of our subscription.

You'll see options asking you for payment:

Unfortunately if you’ve logged in and the report isn’t readily avaialble it is unlikely we will be able to obtain a copy for you.

Or if you haven’t logged in you’ll see this link in the top right hand corner:

I've logged into Mintel, how do I search?


This Mintel help video guides you through running a search.

I've found a report in Mintel what information can I get?

Mintel offer a video explaining the structure of their reports. Within each report there are different sections providing different types of information. Each section expands and reveals headings such as:

  •          Market includes size, external influences and key retailers
  •          Information on consumers such as behaviours and attitudes
  •          Brands and Companies

Can I save, print, download the content of Mintel reports?

Within each section of the report you’ll see different options along the top. By exporting to basket you can then easily download multiple documents. For individual pages, just click on the word doc icon or print. If you take text, graphs or statistics from Mintel (either as a word document or by cutting/pasting) please ensure you reference it correctly. This video will take you through creating graphs and downloading data.


  In-text citation

Mintel (2010)  Outlined areas of concern in the market...


Reference format:

Author or organisation (year of publication), Title of report [Online]. Available at: URL (Accessed: date)

Mintel (2010) ‘House insurance’, Mintel oxygen reports platform [Online]. Available at: http:/ (Accessed: 15 July 2012).

Passport (2009) 'Could women save the day for beer consumption in the UK?', Passport reports platform [Online]. Available at: (Accessed 29th April 2014).

So for market research reports it is the name of the database/platform which is in Italics. The title of the report or the section you are using is in 'single quotation' marks. This differs from the website examples above.

What else is in Mintel?

Other useful features available from Mintel include:

  • Webinars and insights by analysts
  • News ; current headlines with companies, management appointments and campaigns.
  • Quarterly update; providing information on the economy and how it shapes consumer spending habits. Good for the context of the macro environment.
  • Report publication schedule: so you can see what new reports are coming soon.
  • Under My Oxygen; you can look at saved searches, your export basket and your history.

     A range of videos on various sectors and topics are also available on Mintel's YouTube channel

Mintel on Twitter