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Business: Passport

A Guide to library resources and information for Accounting and Finance, Economics, Business, Human Resource Management, Innovation and Enterprise, Marketing, Strategy and Operations staff and students

Welcome to Passport!

What is it?
Passport (which also goes under thnames Euromonitor International or Global Market Information Database) offers statistics, analysis and reports on global markets, economies and consumers. It will be useful for anyone looking to find information on industries or particular companies, particular countries or regions, economic trends or consumer behaviour.

We subscribe to research data strands that cover industries, economies, business landscape and finance. Market research data that analysts at Euromonitor have collated including consumer lifestyle reports, future demographics, country profiles, updates on consumer and industry trends, company information, market sizes and economic indicators.
Passport covers more than 200 countries and regions, with a global outlook.

Data sets are provided in a  range of formats, from excel tables to reports and analysis, and are exportable and available in charts and graphs, analysis and visual figures known  as “dashboards” that provide quick access to info about selected markets.


How to use 
On campus, Passport should recognise our subscription and you need only read and agreed to the terms and conditions.

If you’re accessing off campus, locate the link “UK Institution Users Log in here. Select Newcastle University from the list where you’ll be re-directed to the log in page to enter your Campus ID and password. If you’re doing this for the first time then you’ll be asked to register for an individual account (which has many advantages included the ability to save searches and access search history). Please use your Newcastle University email address.

Euromonitor is the institutional author of the reports on Passport, so a report should be referenced like this:

Author or organisation (year of publication), Title of report [Online]. Available at: URL (Accessed: date)

Passport (2009) 'Could women save the day for beer consumption in the UK?', Passport reports platform [Online]. Available at: (Accessed 29th April 2014).

How to search Passport

To get started with searching, you've got a few options. Let's imagine you're searching for information on sports drinks in the UK market.

1. Simple Search - If you don't know where to start or are still exploring this is a good option. Start typing your area/industry/company into the simple search bar at the top right and select from the list:











2. If you have a better idea of what you want, hover over the categories at the top to dive into a relevant research area (left), or use the search category boxes on front page (right) if you already know what type of  data you're looking for, such as  statistics or analysis:


3. The Search option, the furthers left hand toolbar option, unveils one category group and level at a time giving you more control over the data you produce. It also gives you access to features such as your recent search history, and the ability to save searches you want to return to in future.




Passport offers lots of different types of data.

Analysis takes the form of various reports by Passport experts on current markets and growth or decline in different territories, discussions of company performance, trends in consumer behaviour and general business and finance landscapes.

Statistics will be displayed in tables such as this one below. The filter tools on the left let  you change th eunits or areas to manipulate the data, whereas small coloured boxes indicate other types of data available. There's also a small grpah icon that allows you to convert the raw figures into charts












Dashboard results offer a visual representation of key figures relating to a particular industry or economy. You can change the type of data to view, or select more specific regions by navigating around the map, or change this completely to graphs or charts.

Want to know more?

For further guidance, try the Euromonitor help guide. The information above should help you get started with Euromonitor International, but there's lots of expert help available on the database itself. Check out the social media links below for news and tips , as well as the pdf help guide and a longer video for more help navigating around the home screen, search options and data sets.

Passport on Twitter