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Newcastle University

University Library

Subject support guide

Your subject-specific guide to using library resources.

Library Search

Statistics

Your guide to finding UK and international statistics for study, teaching and research

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Statista
 

The platform can be broken down into different elements including:

Statistics : where you can choose your industry e.g. Consumer goods, Retail & Trade.

Reports : This section is very comprehensive and you can select :

  • Dossiers which are a quick quantitative overview of a topic. These are in house reports which contain the most recent and relevant statistics concerning a single subject. You can export these in PowerPoint or PDF format.
  • Outlook Reports which are trend forecasts
  • Surveys which are market insights from an expert and consumer perspective
  • Toplists which are company ranking for sales and analysis
  • Market studies
  • Industry Reports which are perfect for highlighting key figures for a particular industry sector. These are updated annually and contain textual information as well as numerical data such as turnover and revenue.
  • Global Business Cities Reports which are ranking and key statistics on particular cities.
  • Brand reports contain insights into the brand itself
  • Country reports
  • Further studies which are more in-depth reports

Outlooks; these provide information on specific areas and help you identify the potential in those areas. This can include forecasts, detailed market insights and key performance indicators.

Statista is very easy to use and the provider gives some useful search tips and advice. Once you are logged in to the platform, visit the My Account section to find guided tours and a getting started guide.

You can also access a selection of 'how to' video tutorials from Statista here: https://vimeo.com/groups/statistatutorials