There are two main drivers prompting the update to the Library Visual Identity. The first is the need to make all of our online information, guidance and teaching materials accessible. Not only is this good practice, there is now a legal imperative to make sure the material we provide online can be accessed by all our users. Although the bold triangular footers of the previous VI served us well or a number of years, unfortunately the key building blocks of the style are not compatible with various types of software and screen readers used by some of our staff and students with disabilities or impairments.

At the same time, the University central marketing team had moved towards a new campus-wide branding. You may have noticed this already on the University web site and promotional campaigns. This style makes use of a new font - derailed - and uses a more image-rich style of communication.

Although aesthetic design considerations and improving accessibility needs can sometimes appear to be at odds with one another in the design process, our aim was for the updated Visual Identity templates to address both of these concerns equally.

To make it easier to create more accessible documents and maintain a consistent brand for the Library, you will find templates on the shared drive T:\Marketing and Communication\Visual Identity\2019 Visual Identity

Templates available include

• Presentation slides in PowerPoint. 
• Documents for internal use, reports and teaching materials in Word.
• Formatted, image-heavy documents in PowerPoint.
• Notices in various sizes in PowerPoint. 

The templates are a starting point - they can be adapted to your need. For example, when creating a presentation, we all have our own style and the templates are not aiming to limit your creativity! They are a blank canvas, that allows you to create error free content. 

If there is a template that does not exist that would be valuable, contact the Marketing and Communications Group and we will create it.