You will find the following advice useful for writing, producing multimedia (video, podcast etc.) or giving a presentation.
Before everything else:
Writing for specialist and non-specialist audiences takes time. It’s important to aim for brevity when writing about a scientific or technical subject.
Draft an outline paragraph summarising what you will write about, why it’s important and how you will tell the story, including people involved, references to use etc.
Before you begin, you should have some idea of the audience you are writing for. Writing for a manager in industry will usually be much different from writing for someone in government or a young person in school.
Before you brainstorm or begin to do any ‘free writing’ it’s usually best to know who it’s for, however, sometimes it may be best to hack out the story first then adapt to the audience in mind. It’s up to you.
To tailor your piece to your audience these questions should help: