The Library provides access to a range of sources related to company information and market research. It can be difficult to decide which databases or web sites you might want or need to use for your studies and research.
You don't need to be a student studying business-related subjects to find market research useful. For example, you might want information related to
- Consumer choices and beliefs.
- Spending habits.
- Profits generated in certain industries.
- Major competitors, companies and brands in an industry.
And many many more.....