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Market Research: Welcome

A guide to subscription library resources containing information such as market share, strengths and weaknesses, industry profiles, analyst insight, and much more.

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Mintel

What type of information will I find in Mintel?

Mintel provides consumer market research reports covering different topics or sectors of the UK market. You’ll find market research data that analysts at Mintel have collated including trends, statistics, information on brands and companies, demographic data on a range of sectors.

Which countries does Mintel cover?

Mintel covers UK only. For international marketing data, you’ll need to access another product called Passport.

What does our Mintel subscription at Newcastle cover?

We do not subscribe to all the reports on Mintel, currently we have access to:

  •          Automotive
  •          Beauty and personal care
  •          Clothing and footwear
  •          Drink
  •          Food
  •          Health and Wellbeing
  •          Home retailing
  •          Household care
  •          Media
  •          Retail
  •          Technology

Library Horizons contains issues associated with marketing such as green lifestyles, Christmas shopping, consumers and the economic outlook. We also have some one off reports which we’ve purchased e.g. European Retail Handbook. So we currently have access to around 200 reports.

Other useful features available from Mintel include:

  • Webinars and insights by analysts
  • News ; current headlines with companies, management appointments and campaigns.
  • Quarterly update; providing information on the economy and how it shapes consumer spending habits. Good for the context of the macro environment.
  • Report publication schedule: so you can see what new reports are coming soon.
  • Under My Oxygen; you can look at saved searches, your export basket and your history.

     A range of videos on various sectors and topics are also available on Mintel's YouTube channel

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Passport

What is Passport?

Passport (which also goes under thnames Euromonitor International or Global Market Information Database) offers statistics, analysis and reports on global markets, economies and consumers. It will be useful for anyone looking to find information on industries or particular companies, particular countries or regions, economic trends or consumer behaviour.

What does our Passport subscription at Newcastle cover?

We subscribe to research data strands that cover industries, economies, business landscape and finance. Market research data that analysts at Euromonitor have collated including consumer lifestyle reports, future demographics, country profiles, updates on consumer and industry trends, company information, market sizes and economic indicators.
Passport covers more than 200 countries and regions, with a global outlook.

Data sets are provided in a  range of formats, from excel tables to reports and analysis, and are exportable and available in charts and graphs, analysis and visual figures known  as “dashboards” that provide quick access to info about selected markets.

Passport provide some excellent videos that will show you how to build effective searches, understand and manipulate your results lists and generate reports using the dashboards.

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