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Newcastle University

University Library

Subject support guide

Your subject-specific guide to using library resources.

Library Search

Market Research

Your guide to researching markets, consumers and trends

The Library provides access to a range of sources related to company information and market research. It can be difficult to decide which databases or web sites you might want or need to use for your studies and research. 

You don't need to be a student studying business-related subjects to find market research useful. For example, you might want information related to

  • Consumer choices and beliefs.
  • Spending habits.
  • Profits generated in certain industries.
  • Major competitors, companies and brands in an industry.

And many many more.....