Your subject-specific guide to using library resources.
Mintel provides consumer market research reports covering different topics or sectors of the UK market. You’ll find market research data that analysts at Mintel have collated including trends, statistics, information on brands and companies, demographic data on a range of sectors.
Mintel covers UK only. For international marketing data, you’ll need to access another information resource we have called Passport which is provide by a company called Euromonitor.
We do not subscribe to all the reports on Mintel, currently we have access to:
Library Horizons contains issues associated with marketing such as green lifestyles, Christmas shopping, consumers and the economic outlook. We also have some one off reports which we’ve purchased e.g. European Retail Handbook. So we currently have access to around 200 reports.
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