Glossary of statistical terms
The platform can be broken down into different elements including:

Statistics : where you can choose your industry e.g. Consumer goods, Retail & Trade.

Reports : This section is very comprehensive and you can select :

• Dossiers which are a quick quantitative overview of a topic. These are in house reports which contain the most recent and relevant statistics concerning a single subject. You can export these in PowerPoint or PDF format.
• Outlook Reports which are trend forecasts
• Surveys which are market insights from an expert and consumer perspective
• Toplists which are company ranking for sales and analysis
• Market studies
• Industry Reports which are perfect for highlighting key figures for a particular industry sector. These are updated annually and contain textual information as well as numerical data such as turnover and revenue.
• Global Business Cities Reports which are ranking and key statistics on particular cities.
• Brand reports contain insights into the brand itself
• Country reports
• Further studies which are more in-depth reports

Outlooks; these provide information on specific areas and help you identify the potential in those areas. This can include forecasts, detailed market insights and key performance indicators.

• Consumer Market outlook
• Digital Market Outlook
• Mobility Market Outlook
• Country Outlook
• Technology Market Outlook