Interviews: An interview is used typically to get qualitative information about products or services through asking a series of questions and listening and recording answers. Interviews can be unstructured or semi-structured to get users to open up and reveal their thoughts, feelings and opinions.

Pros:

• Way of gathering detailed information and views about a product or service.

Cons:

• May not have a very high uptake as customers need to devote time - use incentives.
• May need to interview a lot of people to get a good cross sample.

Academic Skills project

Loan policy consultation